Sixty-seven small businesses, seven of them based in Cape Town, got a boost this Mandela Day as part of the 67 Logos Designathon campaign.
According to a study by The Small Enterprise Development Agency, three quarters of all small to medium-sized businesses (SMBs) in South Africa fail.
With the National Development Plan predicting that, by 2030, 90% of all new jobs will be in SMBs, it is imperative that small businesses get the enabling environment they need to thrive – this includes a strong online presence and an eye-catching logo. This Mandela Day, local hosting company 1-grid.com has joined the 67 Logos Designathon campaign, to sponsor 67 websites for the 67 businesses for 67 weeks.
Each businesses chosen to be part of the initiative will be provided with an expertly designed logo, a mini-brand identity and two-day business boot camp training programme. They will also be given free web hosting for 67 weeks and 67 domain registrations.
Cape Town businesses which will benefit from this initiative include HAV Consulting in Brackenfell; wedding and events management company @Bulk in Kuils River; Angels of Almighty, a Mitchell’s Plain-based company which hosts support groups for mothers of children with Down Syndrome; Zelda Learning in Woodstock, which provides career guidance via a mobile platform; Precision Engineering Designs in Khayelitsha; bag manufacturer Botho Concepts in Salt River and city centre-based events, public relations and communications company AIHO.
“The marketing power and functionality of the web should not be limited to companies with big budgets,” says Thomas Vollrath of 1.grid.com.
“An effective website, together with a striking logo are essential tools that together can help small businesses succeed.”